amstrel

A series of labels for pet shampoos "AMSTREL" has been redesigned. The project is notable primarily for the fact that artificial intelligence was used to create images of dogs and cats. Using one of the popular neural networks, pictures were generated in which animals are quite realistically dressed in robes.

Thanks to the orange color of the shampoo, visible through the transparent plastic and the bright orange lid, the previous appearance of the product had a memorable image for customers. This successfully distinguished this product from competitive products on store shelves. The current design solution focuses even more on a reliable brand color.

The trademark positioned in the background enhanced the planning effect and created the image of the covers of popular glossy magazines. Infographics that clearly show the name of the product and color signal bars with images of the ingredients included in its composition help the buyer make an easy and quick choice.