PACKAGE DESIGN
Packaging is a powerful medium for building communication between the product and the buyer.
- Packaging design translates important information for the buyer about the product, its category, price level, stimulates the purchase of goods, plays an important role in shaping the attitude to the brand. Properly built communication allows you to bring the product to market at no extra cost, increasing its competitiveness and significantly reducing the cost of advertising and promotion.
Often packaging becomes the only tool of communication with the buyer. Therefore, it is important that the design corresponds to the positioning of the brand, meets the preferences and anticipates the expectations of the target audience for which it is focused.
Creating an attractive and memorable packaging design is a difficult task. Unjustified savings on design can subsequently cause useless investments in the production of goods and its advertising.
Packaging design translates important information for the buyer about the product, its category, price level, stimulates the purchase of goods, plays an important role in shaping the attitude to the brand. Properly built communication allows you to bring the product to market at no extra cost, increasing its competitiveness and significantly reducing the cost of advertising and promotion.
Often packaging becomes the only tool of communication with the buyer. Therefore, it is important that the design corresponds to the positioning of the brand, meets the preferences and anticipates the expectations of the target audience for which it is focused.
Creating an attractive and memorable packaging design is a difficult task. Unjustified savings on design can subsequently cause useless investments in the production of goods and its advertising.
Often packaging becomes the only tool of communication with the buyer. Therefore, it is important that the design corresponds to the positioning of the brand, meets the preferences and anticipates the expectations of the target audience for which it is focused.
Creating an attractive and memorable packaging design is a difficult task. Unjustified savings on design can subsequently cause useless investments in the production of goods and its advertising.
PHASE OF WORK
1
Filling out the brief
2
Coordination of a commercial offer
3
Prepayment 50%
4
Analysis of the competitive environment
5
Formation of ideas and concepts
6
Logo development
7
Creation of design elements (photography, illustration, character, infographics)
8
Design development of individual or style-forming packaging
9
Design development of basic and standard packaging in a series
10
Prepress preparation of design layouts
11
Surcharge 50%
12
Author's control of the first, reference print run in the printing house
— CANDIES
— KETCHUPS AND MAYONNAISES
— PUDDING
— CREAM CHEESE
— MULTIVITAMIN TREATMENT FOR DOGS AND CATS
— JUICES AND DRINKS
— SPICE
— JUICES
— CHOCOLATE CANDIES
— CHILDREN'S SOCKS AND TIGHTS
— A SET OF CHOCOLATE CANDIES
— RAVIOLI
— WHEAT CHIPS
— DUMPLINGS FOR KIDS
— МILK CHOCOLATE
— JUISE AND NECTARS
— NECTARS
— SOFT DRINKS
— CHOCOLATE CANDIES SET
— ENERGY DRINKS
— DRINKS FROM HIBISKUS
— INSTANT DRINKS
— CANDY
— SMOKED CHEESE
— WAFFLE CAKES
— GLAZED COOKIES
— RAISIN
— CARBONATE DRINKS
— TOILET WATER
— POTATO CHIPS
— FISH SNACKS
— HERB TEA
— CREAMY BISCUITS
— WOMEN'S TOILET WATER
— BUTTER AND CURD
— MILK CHOCOLATE
— MEN'S TOILET WATER