Packaging design translates important information for the buyer about the product, its category, price level, stimulates the purchase of goods, plays an important role in shaping the attitude to the brand. Properly built communication allows you to bring the product to market at no extra cost, increasing its competitiveness and significantly reducing the cost of advertising and promotion.
Often packaging becomes the only tool of communication with the buyer. Therefore, it is important that the design corresponds to the positioning of the brand, meets the preferences and anticipates the expectations of the target audience for which it is focused.
Creating an attractive and memorable packaging design is a difficult task. Unjustified savings on design can subsequently cause useless investments in the production of goods and its advertising.