design of style-forming and forty-three ordinary packages in a series
DOBRADA (Belarus) 2019
The client challenged us to create a design for "bright, attractive, visual and convincing packaging" for his new brand of spices "Magic of Taste".
To achieve an effective result, we have developed the most understandable visual image that does not require additional decoding and explanations. The main emphasis was placed on a colorful and attractive product image. Next, the potential customer's attention shifts to the name and type of the product and, finally, to the trade mark.
The general camera angle and compositional synchronicity, combined with the unifying white background color, create a coherent and harmonious visual series. Thanks to well-chosen signal colors, the assortment is clearly divided into lines - herbs, spices, peppers, confectionery additives and seasonings for dishes.