Illustration is on the border of fine art and graphic design, as using the means and methods of art, subject to the intent of the project. There are many styles and techniques — both classic and modern. Each of them has its own characteristics and advantages. In addition to talent and artistic skills, an experienced Illustrator working in a team with a designer must consider the scope of the task.
An important advantage of illustration is an effective (in terms of cost and deadlines) way to convey the necessary information. Illustrator is able to create the desired visual image and atmosphere in an easy and relaxed manner.Images made by hand, create a significant competitive advantage and attractiveness of packaging/labels for the consumer as well as:
- arouse interest and attract attention;
- clearly depict the product;
- add originality;
- hold the viewer's attention;
- create positive emotions;
- speed up the process of creating a picture compared to photography and 3-D modeling.
Being exclusively the author's work, the illustration created for a specific task becomes the property of the client and is used for advertising purposes without additional license agreements.