We identify leaders in a competitive environment. We analyze the results achieved by them, and then determine the best direction of development of the design concept of your brand.
Striving to understand the formula of success of strong market participants, we reduce the risks of unjustified mistakes. Constant monitoring of trends in packaging design and the study of successful projects forms an objective view of the state of today's market.
Purposes:
finding favourites and considering them from a design perspective;
identification of main advantages and distinctive features;
solutions allowing to improve the created brand.
In finding a solution to the task at hand, it is important to take into account the results achieved by others. The probability of a unique and inimitable idea, of course, exists, but in the current information-developed and economically oriented environment, it immediately becomes the property of the majority.
In order not to reinvent the wheel, it is important to be aware of the advantages of competitors and consciously strive to manifest their own.
Striving to understand the formula of success of strong market participants, we reduce the risks of unjustified mistakes. Constant monitoring of trends in packaging design and the study of successful projects forms an objective view of the state of today's market.
Purposes:
finding favourites and considering them from a design perspective;
identification of main advantages and distinctive features;
solutions allowing to improve the created brand.
In finding a solution to the task at hand, it is important to take into account the results achieved by others. The probability of a unique and inimitable idea, of course, exists, but in the current information-developed and economically oriented environment, it immediately becomes the property of the majority.
In order not to reinvent the wheel, it is important to be aware of the advantages of competitors and consciously strive to manifest their own.