The task of corporate identity is to form a presentable image of the company, to provide semantic and visual unity of perception of all types of representative and advertising materials, as well as to convey the corporate values of the company to customers and partners.The complex of works includes:
Some of the main species:
- logo development;
- composition and color scheme;
- the selection of fonts;
- creating graphic elements;
- development of attributes of business and advertising communication (business cards, letterheads, envelopes, folders, leaflets, booklets, calendars, Souvenirs, etc.);
- brand book development.
is a traditional carrier of advertising, contact information about a person, company, service or product. There are personal, corporate and promotional types of business cards.
is a carrier of contact information and details of the company. Letterhead is used as proof of the authenticity of the document.Envelope
is used for mailing documents and promotional materials, performs representative functions, providing information about the sender and his status.Folder is a printing product for storage/transfer of documents and promotional materials. Corporate and advertising types of folders are used.Souvenir
is an effective tool for maintaining contacts with existing and potential customers/partners. Branded gift can be any item (stationery, clothing, dishes, interior details, etc.).
is a set of rules for the use of style, allowing you to avoid mistakes when working independently with identity.