An original design solution for packaging smoked cheese "JUICY OCTOPUS". The clear and easy-to-read product image made up for the lack of a transparent area on the packaging. The characteristic shape of the cheese, reminiscent of an octopus with many tentacles, gave rise to the idea of creating a funny character. The staged photography combined with graphic elements made it possible to achieve the desired visual result. The choice of a blue background emphasized the nautical theme. The brightly stuffed package with the image of a cheerful octopus grabs the attention of customers and effectively demonstrates the mouth-watering product from the best perspective.