KINGSTER

The development of packaging design for nine flavors of wheat chips began with naming. The original and visually easy to read name "KINGSTER" is placed against the background of a large diamond, becoming the central element of the composition. The contrasting blue color, enhanced by the metallic shine and bright glow from underneath, created the necessary contrast between the logo block and the surrounding background with the food zone.

To speed up the process of customers choosing the desired type of product, appetizing images of the flavors "Red Caviar", "Grilled Ribs", "Porcini Mushrooms with Sour Cream", "Shashlik", etc. are placed on the packaging. The first plan is devoted to detailed staged photographs of snacks that attract the attention of buyers with their original shape.
A bright colored background that matches the color coding of the flavor makes it easy and quick to identify the types of products in the line.