bali

In an effort to create a new taste trend, in 2024, the largest plant in the Turkestan region, AQUA ROSSA, launched the production of carbonated drinks in 450 ml aluminum cans with the original flavors of “kiwi with lime” and “pomegranate with raspberry” for the Kazakh market.

In order to attract the attention of the largest possible number of buyers of soft carbonated drinks, we have developed a design under the “BALI” trademark. In a highly competitive environment, an expressive image that meets the preferences of the target audience becomes one of the main advantages of a developing brand.

The packaging concept was built on stereotypical images of the tropical jungle of the exotic islands of Bali. The dominant green dense plant background focuses attention on the bright TM and images of fruits and berries. Thanks to the compositional solution, a multifaceted effect was created. Vector graphics specially drawn for this project made it possible to distribute and fit the color spectrum into an eight-color palette, and make lithographic printing as saturated in colors as possible, and controlled in shades during printing.