DONAVI
— VITAMINIZED DRINKS
- Trademark development
- Creation of original illustrations
- Design of the style-forming and two row packages in the series
RAUAN (Kazakhstan) 2026
The DONAVI can design is built on a vibrant combination of the signature blue and distinctive background colors that define the flavor. This makes the product instantly stand out and easily recognizable. The contrasting palette creates a sense of energy, movement, and a summery vibe. The vitamin-enriched formula emphasizes the drink's functionality: it's suitable not only for daily thirst quenching but also for maintaining energy for those leading an active lifestyle and playing sports.
The large logo occupies a central position on the can, ensuring high recognition even from a distance. Fruit and berry slices, arranged in a semicircle on a dark blue background, form the first capital letter of the brand name—"D." This technique becomes a distinctive visual element of the packaging and strengthens the connection between the graphics and the brand name.
Simple and expressive typography makes the name easy to read, and a unified compositional system ensures the integrity of the entire line, despite the differences between the flavors.
A distinct advantage is the vibrant images of fruits and berries. They quickly convey the taste of the drink, making the consumer's choice simple and intuitive. Orange, pink, and green colors act as taste cues, simultaneously creating associations with freshness, dynamism, relaxation, and energy.
Simple and expressive typography makes the name easy to read, and a unified compositional system ensures the integrity of the entire line, despite the differences between the flavors.
A distinct advantage is the vibrant images of fruits and berries. They quickly convey the taste of the drink, making the consumer's choice simple and intuitive. Orange, pink, and green colors act as taste cues, simultaneously creating associations with freshness, dynamism, relaxation, and energy.
The line's color scheme is easily scalable: changing the main background color and fruit and berry illustrations allows for the creation of new flavors while maintaining a recognizable brand platform. This allows the packaging to appear diverse while still feeling cohesive.
Overall, the DONAVI design combines brightness, high recognition, easy flavor navigation, and an emotional connection to sports and an active summer lifestyle. This allows the packaging to stand out from other drinks both on the shelf and in digital communications.
Overall, the DONAVI design combines brightness, high recognition, easy flavor navigation, and an emotional connection to sports and an active summer lifestyle. This allows the packaging to stand out from other drinks both on the shelf and in digital communications.
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