FRIENDZO
— CAT FOOD
- Trademark development
- Creating illustrations and characters
- Development of one style-forming packaging and seven packages in a series.
HOLISTIC FOOD (Belarus) 2026
For a Belarusian pet food manufacturer, a new brand, FRIENDZO, was developed with a memorable and friendly character. The product is a complete wet meat-based food with vegetables and herbal ingredients, suitable for cats of all ages and breeds.
As part of the project, the brand identity and packaging design were created for the entire product range. The holistic foods are packaged in heat-resistant 90-gram doypack pouches. The range includes eight varieties, with turkey, duck, beef, and venison as the main protein sources.
The key objective of the project was to create a modern and distinctive design that emphasizes the high quality of the product and establishes clear positioning within the premium segment.
As part of the project, the brand identity and packaging design were created for the entire product range. The holistic foods are packaged in heat-resistant 90-gram doypack pouches. The range includes eight varieties, with turkey, duck, beef, and venison as the main protein sources.
The key objective of the project was to create a modern and distinctive design that emphasizes the high quality of the product and establishes clear positioning within the premium segment.
The packaging's appeal is enhanced by expressive images of mouth-watering dishes made with natural ingredients, while photographs of animals on the front and scenes of pets in the arms of their owners create an emotional connection with the product, emphasizing the brand's care, trust, and closeness to its customers. Large vertical typography of the brand name ensures its visibility on the packages. For easy navigation through the product range, each product type is highlighted in a distinctive color. These contrast with the dominant brand dark graphite background, which unites all SKUs into a cohesive visual system.
One of the key visual solutions was the combination of matte and glossy surfaces with fragmented foil printing, which serves as the base for the multilayer packaging. The play of light on the shiny elements adds depth, expressiveness, and visual dynamism to the packaging.
One of the key visual solutions was the combination of matte and glossy surfaces with fragmented foil printing, which serves as the base for the multilayer packaging. The play of light on the shiny elements adds depth, expressiveness, and visual dynamism to the packaging.
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