AQUA ROSSA
— WATER AND FLAVORED DRINKS
- Trademark redesign
- Formation of style and design of four regular labels in the series
RAUAN (Kazakhstan) 2025
The Kazakh brand of natural mountain water "AQUA ROSSA" has undergone a redesign. One of the key improvements was the change in the configuration of the front label and its positioning on the bottle: instead of a primitive rectangle, an original shape is now used, emphasizing the relief of the plastic bottle. This solution turned out to be obviously correct, simple and effective, but, unfortunately, was not implemented when the brand was launched in 2018. Now the label on the bottle looks harmonious, which improves the visual perception of the product.
Before the restyling, the front label had a number of shortcomings. The colors showed through due to the use of transparent film and an insufficiently dense white background layer. This reduced brightness, clarity, and led to color distortion. The new design solution included the use of white opaque BOPP film. This made the label and trademark bright and noticeable, providing clarity of information for consumers.
After the redesign of the font and symbol (mountains), the updated trademark took a significant place, attracting attention with the shine of blue foil against a snow-white background, fragmentarily covered with matte varnish. The remaining design elements are placed in accordance with the principles of consistent perception and harmony with the configuration of the label.
An effective addition was the image of an ice cube on the inside of the back label, pasted to the bottom of the bottle on the back. Water, creating the effect of a magnifying lens, makes the ice voluminous, realistic and attractive. This enhances the desire to quench your thirst with cool mountain water. For flavored drinks, images of fruits and berries were used instead of ice - this approach also turned out to be successful and effectively emphasized the taste characteristics.
An effective addition was the image of an ice cube on the inside of the back label, pasted to the bottom of the bottle on the back. Water, creating the effect of a magnifying lens, makes the ice voluminous, realistic and attractive. This enhances the desire to quench your thirst with cool mountain water. For flavored drinks, images of fruits and berries were used instead of ice - this approach also turned out to be successful and effectively emphasized the taste characteristics.
The line of flavored drinks includes four flavors: "Strawberry and Kiwi", "Lemon", "Orange and Lemon", "Watermelon". The product is presented in two formats of PET bottles with a volume of 1 liter and 0.5 liter. The redesign increased brand recognition and made the product more attractive to consumers.
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