just up
— SOFT DRINKS
- Naming
- Development of PET bottle shapes
- Trade mark design
- Design of a style-forming and four regular labels in a series
BELARUSTORG (Belarus) 2024
At the state enterprise "Belarustorg" the Administration of the President of the Republic of Belarus began production of flavored drinks "JUST UP".
The first step in creating a new brand was naming. From a number of options offered to the customer, the most successful name was chosen, which was visualized on the trademark using a font style. Next, the original shape of 1.4 l and 0.5 l PET bottles was developed, which successfully indicated the TM speaker and the chosen label design style.
To differentiate between the "Mojito-Strawberry", "Tonic-Mojito" and "Bitter-Lemon" calendars, the labels have stabilized images of juicy lemons, limes, meat and strawberries.
The first step in creating a new brand was naming. From a number of options offered to the customer, the most successful name was chosen, which was visualized on the trademark using a font style. Next, the original shape of 1.4 l and 0.5 l PET bottles was developed, which successfully indicated the TM speaker and the chosen label design style.
To differentiate between the "Mojito-Strawberry", "Tonic-Mojito" and "Bitter-Lemon" calendars, the labels have stabilized images of juicy lemons, limes, meat and strawberries.
The series includes two new products for the Belarusian market - "SСHORLE" drinks. An original combination of 60% natural apple/cherry juice with mineral, artesian water. To enhance the attractive image of the label design, the effect of a metallized surface and fragmentary varnishing was used.
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